{"id":1123,"date":"2022-12-15T23:18:48","date_gmt":"2022-12-16T04:18:48","guid":{"rendered":"https:\/\/arenacfo.com\/?page_id=1123"},"modified":"2024-02-28T10:21:58","modified_gmt":"2024-02-28T15:21:58","slug":"about","status":"publish","type":"page","link":"https:\/\/arenacfo.com\/about\/","title":{"rendered":"Our Story"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"1215\" src=\"https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/marissa-grootes-flRm0z3MEoA-unsplash-768x1024.jpg\" alt=\"\" class=\"wp-image-1215\" srcset=\"https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/marissa-grootes-flRm0z3MEoA-unsplash-768x1024.jpg 768w, https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/marissa-grootes-flRm0z3MEoA-unsplash-225x300.jpg 225w, https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/marissa-grootes-flRm0z3MEoA-unsplash-1152x1536.jpg 1152w, https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/marissa-grootes-flRm0z3MEoA-unsplash-1536x2048.jpg 1536w, https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/marissa-grootes-flRm0z3MEoA-unsplash-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"1024\" data-id=\"1216\" src=\"https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/pedro-miranda-3QzMBrvCeyQ-unsplash-710x1024.jpg\" alt=\"\" class=\"wp-image-1216\" srcset=\"https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/pedro-miranda-3QzMBrvCeyQ-unsplash-710x1024.jpg 710w, https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/pedro-miranda-3QzMBrvCeyQ-unsplash-208x300.jpg 208w, https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/pedro-miranda-3QzMBrvCeyQ-unsplash-768x1107.jpg 768w, https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/pedro-miranda-3QzMBrvCeyQ-unsplash-1066x1536.jpg 1066w, https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/pedro-miranda-3QzMBrvCeyQ-unsplash-1421x2048.jpg 1421w, https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/pedro-miranda-3QzMBrvCeyQ-unsplash-scaled.jpg 1776w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1217\" src=\"https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/brooke-cagle-g1Kr4Ozfoac-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-1217\" srcset=\"https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/brooke-cagle-g1Kr4Ozfoac-unsplash-1024x683.jpg 1024w, https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/brooke-cagle-g1Kr4Ozfoac-unsplash-300x200.jpg 300w, https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/brooke-cagle-g1Kr4Ozfoac-unsplash-768x512.jpg 768w, https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/brooke-cagle-g1Kr4Ozfoac-unsplash-1536x1024.jpg 1536w, https:\/\/arenacfo.com\/wp-content\/uploads\/2023\/01\/brooke-cagle-g1Kr4Ozfoac-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"why-we-are-here\">Why We Are Here<\/h1>\n\n\n<style>.kb-row-layout-id1123_3eb986-c5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1123_3eb986-c5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1123_3eb986-c5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id1123_3eb986-c5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1123_3eb986-c5 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id1123_3eb986-c5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1123_3eb986-c5 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1123_db9f2a-ab > .kt-inside-inner-col,.kadence-column1123_db9f2a-ab > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1123_db9f2a-ab > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1123_db9f2a-ab > .kt-inside-inner-col{flex-direction:column;}.kadence-column1123_db9f2a-ab > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1123_db9f2a-ab > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1123_db9f2a-ab{position:relative;}@media all and (max-width: 1024px){.kadence-column1123_db9f2a-ab > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column1123_db9f2a-ab > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1123_db9f2a-ab\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-medium-font-size\">90% of the 32 million businesses in the U.S. do not have a CFO; instead, business owners attempt to \u201cwear the finance hat\u201d while also focusing on their customers, products or services, and employees.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column1123_0be1e2-e0 > .kt-inside-inner-col,.kadence-column1123_0be1e2-e0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1123_0be1e2-e0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1123_0be1e2-e0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1123_0be1e2-e0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1123_0be1e2-e0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1123_0be1e2-e0{position:relative;}@media all and (max-width: 1024px){.kadence-column1123_0be1e2-e0 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column1123_0be1e2-e0 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1123_0be1e2-e0\"><div class=\"kt-inside-inner-col\">\n<ul>\n<li class=\"has-medium-font-size\">A CFO costs on average $175k\/year<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Only ~200,000 professionals on LinkedIn identify themselves as a CFO<\/li>\n\n\n\n<li class=\"has-medium-font-size\">50% of businesses fail by their fifth year<\/li>\n\n\n\n<li class=\"has-medium-font-size\">82% of those businesses fail due to cash flow related challenges<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1123_488e0b-a5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1123_488e0b-a5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1123_488e0b-a5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id1123_488e0b-a5 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id1123_488e0b-a5 .kt-row-layout-bottom-sep{height:45px;}.kb-row-layout-id1123_488e0b-a5 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id1123_488e0b-a5 .kt-row-layout-bottom-sep svg{fill:var(--global-palette8, #F7FAFC)!important;}.kb-row-layout-id1123_488e0b-a5 .kt-row-layout-top-sep{height:45px;}.kb-row-layout-id1123_488e0b-a5 .kt-row-layout-top-sep svg{fill:var(--global-palette8, #F7FAFC)!important;}@media all and (max-width: 1024px){.kb-row-layout-id1123_488e0b-a5 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id1123_488e0b-a5 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id1123_488e0b-a5 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id1123_488e0b-a5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1123_488e0b-a5 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id1123_488e0b-a5 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1123_488e0b-a5 alignfull has-theme-palette7-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-threelevels\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path style=\"opacity: 0.33\" d=\"M0 95L1000 0v100H0v-5z\"><\/path><path style=\"opacity: 0.66\" d=\"M0 95l1000-67.944V100H0v-5z\"><\/path><path d=\"M0 95l1000-40.887V100H0v-5z\"><\/path><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-threelevelsi\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path style=\"opacity: 0.33\" d=\"M1000 95L0 0v100h1000v-5z\"><\/path><path style=\"opacity: 0.66\" d=\"M1000 95L0 27.056V100h1000v-5z\"><\/path><path d=\"M1000 95L0 54.113V100h1000v-5z\"><\/path><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column1123_e91202-59 > .kt-inside-inner-col{display:flex;}.kadence-column1123_e91202-59 > .kt-inside-inner-col,.kadence-column1123_e91202-59 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1123_e91202-59 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1123_e91202-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column1123_e91202-59 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column1123_e91202-59{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1123_e91202-59{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column1123_e91202-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column1123_e91202-59 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1123_e91202-59{position:relative;}@media all and (max-width: 1024px){.kadence-column1123_e91202-59 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column1123_e91202-59 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1123_e91202-59\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-medium-font-size\">A lack of CFO support typically results in<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column1123_8ca558-2d > .kt-inside-inner-col,.kadence-column1123_8ca558-2d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1123_8ca558-2d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1123_8ca558-2d > .kt-inside-inner-col{flex-direction:column;}.kadence-column1123_8ca558-2d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1123_8ca558-2d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1123_8ca558-2d{position:relative;}@media all and (max-width: 1024px){.kadence-column1123_8ca558-2d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column1123_8ca558-2d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1123_8ca558-2d\"><div class=\"kt-inside-inner-col\">\n<ul>\n<li class=\"has-medium-font-size\">Absence of a growth plan <\/li>\n\n\n\n<li class=\"has-medium-font-size\">Ad hoc and inaccurate reporting<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Unexpected cash flow issues<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Manual payments and bookkeeping<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Looking backwards<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Reactive business planning<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Inability to anticipate performance<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Using owners\u2019 personal funds to cover funding gaps<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Higher costs of capital for last minute needs<\/li>\n<\/ul>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1123_69069b-5b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1123_69069b-5b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1123_69069b-5b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1123_69069b-5b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1123_69069b-5b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1123_69069b-5b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1123_69069b-5b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1123_7ad243-5d > .kt-inside-inner-col,.kadence-column1123_7ad243-5d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1123_7ad243-5d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1123_7ad243-5d > .kt-inside-inner-col{flex-direction:column;}.kadence-column1123_7ad243-5d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1123_7ad243-5d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1123_7ad243-5d{position:relative;}@media all and (max-width: 1024px){.kadence-column1123_7ad243-5d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column1123_7ad243-5d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1123_7ad243-5d\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-medium-font-size\">Businesses try to solve this gap by weekend work and a patchwork quilt of subscriptions to accounting, payment, and reporting tools.&nbsp; <em>Arena CFO<\/em> allows businesses the access to a financial expert without hiring one full-time.&nbsp; Our CFOs represent industries of all kinds, and we take on clients at any stage of the business lifecycle to help them reach their full potential. We continue to strengthen and expand our strategic advisors and CFO network nationwide as well as build out our digital toolkit to support our CFOs\u2019 work.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"recognition\">Recognition<\/h1>\n\n\n\n<p class=\"has-medium-font-size\">Due to our targeted support for businesses with PPP funding, we received grant funding from&nbsp;<strong>Google<\/strong>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">During the summer of 2021, Arena participated in <strong>BMO Harris Bank<\/strong> and <strong>1871&#8217;s WMN\u2022FINtech accelerator program<\/strong>.  In 2022, Arena was also selected by&nbsp;<strong>Capital One<\/strong> to participate in a mentorship-style startup Accelerator Program.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">We were chosen by&nbsp;<a href=\"https:\/\/finovate.com\/finovatespring-2022-sneak-peek-arena\/\" target=\"_blank\" rel=\"noreferrer noopener\">Finovate 2022<\/a>&nbsp;to demo our product on the main event stage in San Francisco. In 2023, we also shared our vision at the&nbsp;<strong>FinTech Meetup Conference<\/strong>&nbsp;in Las Vegas.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"recognition\">The Man in the Arena<\/h1>\n\n\n<style>.kb-row-layout-id1123_f9a160-71 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1123_f9a160-71 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1123_f9a160-71 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2))) minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id1123_f9a160-71 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1123_f9a160-71 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id1123_f9a160-71 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1123_f9a160-71 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1123_e5f29c-f9 > .kt-inside-inner-col,.kadence-column1123_e5f29c-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1123_e5f29c-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1123_e5f29c-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1123_e5f29c-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1123_e5f29c-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1123_e5f29c-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column1123_e5f29c-f9 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column1123_e5f29c-f9 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1123_e5f29c-f9 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p><strong>Arena was founded on the belief that those in the arena are worthy of support; that small and mid-size businesses deserve high caliber tech and touch that will enable and empower them to reach their full potential; that the fabric of our communities depends on the ability of their members to contribute and succeed.<\/strong><\/p>\n\n\n\n<p>Arena is on a mission to empower businesses to achieve their strategic goals by providing active management of business finances and regularly measuring performance against those goals. Named for the renowned Teddy Roosevelt speech given in 1910, Arena is built for the entrepreneur &#8211; the man in the arena, the doer of deeds &#8211; who dares greatly.&nbsp;<\/p>\n\n\n\n<p><strong>Founded in 2019, Arena\u2019s vision is to simplify financial services and make them accessible to businesses of any size.&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>Arena\u2019s initial offering was <em>Arena Pay<\/em>, a bill pay platform that optimizes payments for businesses and pays bills at the right time with the right payment method. The innovative <em>Arena Pay<\/em> platform allows users to optimize their cash flow with standard payment functions as well as a patented \u2018pay with card\u2019 option that enables card payments against any and all payables.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column1123_8fa8c1-20 > .kt-inside-inner-col,.kadence-column1123_8fa8c1-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1123_8fa8c1-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1123_8fa8c1-20 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1123_8fa8c1-20 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1123_8fa8c1-20 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1123_8fa8c1-20{position:relative;}@media all and (max-width: 1024px){.kadence-column1123_8fa8c1-20 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column1123_8fa8c1-20 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1123_8fa8c1-20 inner-column-2\"><div class=\"kt-inside-inner-col\">\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.&#8221; <\/em><\/p>\n<cite><strong> &#8211; Teddy Roosevelt, 1910<\/strong><\/cite><\/blockquote>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>Arena then developed the <em>Arena Business Health Assessment<\/em>, a 100% automated 3-5 minute assessment about financial operations that provides insights to the business owner and partner CFO so that they know where to begin their operational and strategic discussions.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>During the pandemic, Arena took the opportunity to serve small businesses across the U.S. in a pro-bono capacity, assessing their need and eligibility for Paycheck Protection Program (PPP) government-assisted funding and forgiveness so that business owners could focus on their employees and customers. That spawned <em>Arena CFO<\/em>, fractional CFO services for any business regardless of size.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why We Are Here 90% of the 32 million businesses in the U.S. do not have a CFO; instead, business owners attempt to \u201cwear the finance hat\u201d while also focusing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","_gspb_post_css":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_eb_data_table":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"normal","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"acf":[],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Timothy Wood","author_link":"https:\/\/arenacfo.com\/author\/ctx_c4ca4238a0b923820dcc509a6f75849b\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/arenacfo.com\/wp-json\/wp\/v2\/pages\/1123"}],"collection":[{"href":"https:\/\/arenacfo.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/arenacfo.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/arenacfo.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arenacfo.com\/wp-json\/wp\/v2\/comments?post=1123"}],"version-history":[{"count":19,"href":"https:\/\/arenacfo.com\/wp-json\/wp\/v2\/pages\/1123\/revisions"}],"predecessor-version":[{"id":2340,"href":"https:\/\/arenacfo.com\/wp-json\/wp\/v2\/pages\/1123\/revisions\/2340"}],"wp:attachment":[{"href":"https:\/\/arenacfo.com\/wp-json\/wp\/v2\/media?parent=1123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}