


Arena CFO delivers fractional finance and accounting solutions that help companies gain the control, clarity, and foresight of a full finance department—without the overhead.
When revenue climbs, spreadsheets and reactive bookkeeping stop working. Owners are left guessing instead of leading.












Arena provides elite fractional CFOs, modern financial systems, and real-time financial visibility for growth-stage businesses that need answers, not assumptions.












Arena CFO delivers fractional finance and accounting solutions that help companies gain the control, clarity, and foresight of a full finance department—without the overhead.

Learn More →

Learn More →

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A fractional CFO gives your business access to senior-level financial expertise without committing to a full-time hire. This role goes far beyond bookkeeping or accounting. A fractional CFO helps you understand your numbers, plan for growth, protect cash flow, and make confident financial decisions as your business scales.
We assess forecasting, capital, cash flow, and operational metrics to uncover risks and opportunities.
You get a clear roadmap built around your growth goals, industry benchmarks, and KPIs.
Bill pay, bookkeeping oversight, vendor management, alerts, and real-time visibility.
We review performance, adjust strategy, and plan ahead so you stay in control.
BOS-UP draws on decades of enterprise-grade experience reimagined into a modern model that empowers independent coaches and expands learning access for teams and rising talent.
Align strategy, roles, priorities, and accountability.
Turn plans into weekly momentum across teams.
Scale performance and culture without legacy complexity.
Arena provides elite fractional CFOs, modern financial systems, and real-time financial visibility for growth-stage businesses that need answers, not assumptions.
Our books and “Moments” bring the right balance of head and heart — offering practical frameworks and real-world insight on conflict, boundaries, leadership, and the daily decisions that shape performance.
If your business is doing between $2M and $50M and you want financial leadership without unnecessary overhead, Arena was built for you.
Built for businesses that want control and efficiency.
For leaders who want financial clarity and strategic advantage.
Unlock your full potential with 401(k) Connect’s coaching courses, designed to elevate your personal and professional growth.
Ben Ruiz Oatts is the insightful mastermind behind this coaching platform. Focused on personal and professional development, Ben offers fantastic coaching programs that bring experience and expertise to life.
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We understand the sensitivity of financial and operational discussions. Every conversation with Arena is treated with discretion and professionalism. Your information is never shared.