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We embed seasoned CFOs, financial analysts, and strategic advisors into your business to help you:
Arena was founded in 2019 with a clear conviction: growing companies deserve experienced financial leadership long before they can justify a full-time CFO. Too often, founders are left making high-stakes decisions without the structure, insight, or partnership needed to move forward with confidence.
Arena was built to change that. We provide seasoned, data-driven financial leadership that helps founders understand where they are, what’s possible, and how to move forward deliberately, without guesswork or unnecessary risk.
The name Arena comes from a passage written by Theodore Roosevelt that speaks to something we deeply believe: leadership belongs to those who step into the arena. The ones who show up, make decisions, learn through action, and take responsibility for the outcome.
That idea reflects the founders we work alongside every day; people who aren’t observing from the sidelines, but actively building, adjusting, and leading through uncertainty. Our role is to stand with them in the arena, bringing clarity, discipline, and financial perspective to the decisions that matter most.
Arena was founded in 2019 with a clear conviction: growing companies deserve experienced financial leadership long before they can justify a full-time CFO. Too often, founders are left making high-stakes decisions without the structure, insight, or partnership needed to move forward with confidence.
Arena was built to change that. We provide seasoned, data-driven financial leadership that helps founders understand where they are, what’s possible, and how to move forward deliberately, without guesswork or unnecessary risk.
The name Arena comes from a passage written by Theodore Roosevelt that speaks to something we deeply believe: leadership belongs to those who step into the arena. The ones who show up, make decisions, learn through action, and take responsibility for the outcome.
That idea reflects the founders we work alongside every day; people who aren’t observing from the sidelines, but actively building, adjusting, and leading through uncertainty. Our role is to stand with them in the arena, bringing clarity, discipline, and financial perspective to the decisions that matter most.
Arena then developed the Arena Business Health Assessment, a 100% automated 3-5 minute assessment about financial operations that provides insights to the business owner and partner CFO so that they know where to begin their operational and strategic discussions.
During the pandemic, Arena took the opportunity to serve small businesses across the U.S. in a pro-bono capacity, assessing their need and eligibility for Paycheck Protection Program (PPP) government-assisted funding and forgiveness so that business owners could focus on their employees and customers. That spawned Arena CFO, fractional CFO services for any business regardless of size.
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We understand the sensitivity of financial and operational discussions. Every conversation with Arena is treated with discretion and professionalism. Your information is never shared.